Praxishello@praxisclinics.co.uk

The practice is closed. The patient has a question. We answer it.

Praxis runs the administrative work private practices do not have time to do — answering out-of-hours enquiries, reactivating lapsed patients, filling cancelled slots. Reception comes in to bookings, not backlog.

Tuesday, 19:12

Hi, I'm interested in Botox for my forehead lines. Could you tell me a bit about the treatment and what it costs? Thanks, Sarah

Hello Sarah. At Riverside Aesthetics, forehead anti-wrinkle treatment starts at £195 for one area. The appointment takes about 30 minutes, with a consultation beforehand. Results take 7 to 14 days to settle. We have availability this Thursday at 10:15 or Friday at 14:00 — would either work for you?

Thursday at 10:15 please

Confirmed — Thursday at 10:15 with Dr Kaur. We'll send a reminder the day before.

Reception receives
Khan, SConfirmedThu 17 Oct — 10:15 — Anti-wrinkle consultation — Dr Kaur

What we measured

In October 2026 we sent the same enquiry to ten private aesthetics clinics in the UK — a question about a treatment and its price, sent on a Tuesday evening at around 19:10. We recorded what came back and when.

FindingClinicsResponse
Sent an automated acknowledgement10 of 10< 1 min
Replied with a real answer the same eveningOne of these four was generated by Meta's AI inside WhatsApp, not by the clinic4 of 106–33 min
Replied the following morning2 of 1013–15 hr
Had not replied by the next working morning4 of 10
Followed up when the enquiry went quiet0 of 10

The acknowledgement is automatic everywhere; the answer is not.

What we run

Out-of-hours enquiry answering

A patient asks about a treatment at 9pm. They get a proper answer in under a minute, in the practice's own words, with the practice's own prices, and a specific time offered. Reception comes in to a booking instead of a question.

Patient reactivation

Lapsed and overdue patients are texted, replies are handled, and reception receives confirmed bookings. Messages go out in small batches so reception is never overwhelmed.

Cancellation filling

A slot goes free at short notice. The right patients are offered it, replies are handled, reception is told who is coming.

Built to order

Most practices have one piece of administration that eats a day a week. If it can be described, it can be built.

What it costs

We start with a free trial period. After that, a flat fee per appointment that is booked and attended. Nothing is charged for messages, non-responses, or no-shows.

How it is measured

We report against your own practice, before and after. Appointments booked, appointments attended, bookings per hundred patients contacted. You see exactly what came from Praxis and what did not.

Your data

Controller
The practice
Processor
Silverback Technologies Limited
Agreement
Standard UK GDPR Article 28 data processing agreement, available before any data is shared
Data residency
Stored and processed in the United Kingdom
Data scope
Name, contact number, recall date, appointment history. No clinical records.
Messages
Appointment-related service messages only. Never marketing. Opt-out on every message, honoured permanently.
Retention
Deleted within 30 days of termination